Petra Zabukovec Baruca

April 1998 – October 2010

September 2012- present
Her researching and teaching activities are based on more than ten years of professional experience in the hospitality industry. She managed the operations of public relations, marketing communications and quality management as Marketing & Communication Manager in the company Hoteli Bernardin d.d. Portorož.

October 2010 – present
University of Primorska

Faculty of Tourism Studies – TURISTICA;

Senior lecturer/ Teaching assistant for subject: Communication in tourism, Marketing communication in tourism; Marketing in tourism, Tourist destination.


2012/2017 – present
University of Ljubljana,

Faculty of Social Science

Ph.D. of interdisciplinary doctoral programme in humanities and social science (Department of marketing communication)

2007 – 2009
University of Ljubljana

Faculty of Economics and Business

Master degree

(Department of Tourism)

1993/94 – 1998
University of Ljubljana,

Faculty of Social Science

Graduate Communications Studies and Marketing Communications