MAST Webinar Invitation
Discover how sustainability becomes a practical business strategy for accommodation SMEs.
Join us for the presentation of the book “Sustaining Accommodation SMEs: Drivers and Pathways of Sustainable Transition in the Mediterranean Region”; a most recent outcome of the MAST project.
The presentation will take place on Tuesday, 31 March 2026, from 9:00 to 10:00, on the Zoom online platform.
This session goes beyond theory. It introduces a hands-on approach to sustainable tourism, showing how accommodation providers can move from fragmented efforts to a structured and manageable sustainability system.
During the webinar, we will present how the book:
- reveals why many SMEs struggle with sustainability and what actually works in practice;
- translates the ISO 21401:2018 standard into clear, actionable steps adapted to real business conditions;
- introduces the MAST Sustainability Protocol, guiding companies step-by-step through the transition process;
- showcases the Self-Assessment Tool, helping businesses quickly understand where they stand and what to improve next;
- connects sustainability with competitiveness, efficiency and long-term resilience in the tourism market.
Whether you are an accommodation provider, tourism professional or policy-maker, this session will give you practical insights and tools you can start using immediately.
Webinar details
Date: Tuesday, 31 March
Time: 09:00-10:00 CET
Platform: https://upr-si.zoom.us/j/61532633206
Best regards,
The MAST Project Consortium
