Workshop: How to take advantage of EuroVelo 13 by developing cycling-friendly services?

Join us for an insightful workshop tailored for businesses looking to learn more about cycling tourism and how to become a cycling-friendly service provider. This session will introduce the EuroVelo network and explain how cycling tourism presents an opportunity for service providers. It will then share insights into who cycling tourists are and what they need. Finally, the workshop will conclude with practical tips on how service providers can better meet the needs of cycling tourists.

When: March 6, 2025 | 11:00 AM – 12:30 PM
Register here: https://us02web.zoom.us/meeting/register/81hg_wg7TyGDp0if1XN8JA
Learn more about the ICTr-CE project: https://www.interreg-central.eu/projects/ictr-ce/
Learn more about EuroVelo 13: https://en.eurovelo.com/ev13Teme, ki bodo obravnavane na delavnici:

1. Introduction to EuroVelo with a focus on EuroVelo 13 – The Iron Curtain Trail
2. Cycling tourism and why it is an opportunity for service providers
   
   • Growing interest in cycling tourism supported by various studies (EuroVelo Data Hub, 2024 Cycling Tour Operators Industry Report, European Cycle Route Network – EuroVelo, national cycling tourism studies)
3. Who are cycling tourists, and what do they need?
4. Tips for better meeting the needs of cycling tourists through real-world examples
   
   • A general cycling-friendly approach (behavior) for all types of cyclists – inclusivity and diversity
   • Developing cycling-friendly services: bike parking, laundry services, catering, repair tools, information points
   • Join the cycling-friendly services program: Make your business visible and recognized
   • Use the EuroVelo brand in your communication tools
   • Promoting services and offers
   • Networking with other stakeholders: Build partnerships and exchange knowledge
5. Q&A session

This is a unique opportunity to gain valuable insights and practical advice on how your business can engage with the cycling tourism market and become part of an international network.

Register now: https://us02web.zoom.us/meeting/register/81hg_wg7TyGDp0if1XN8JA

The workshop will be conducted in English. Presentation slides will be available in English, German, Hungarian, Czech, Slovak, Polish, and Croatian.

This workshop is funded by the Interreg Central Europe Program as part of the ICTr-CE Project (Innovative Participatory Sustainable Business Model for Cycling along the Iron Curtain Trail).