Miha Bratec joined Turistica - FTŠ UP as a lecturer following his international industry experience in e-tourism working for the corporate e-distribution giants such as Booking.com and Bookassist and a research and lecturing period at SEB LU, where he is currently pursuing a PhD dealing with technology adoption in tourism. His core research interests include hospitality management, e-commerce, e-marketing & e-distribution, ICT use in tourism, revenue management, competitiveness & sustainability issues in tourism & hospitality, sharing economy and other disruptive and smart technologies. He successfully combines his business and academic knowledge when consulting tourism businesses in areas of his competence. He is an active member of the academic community with memberships in AIRTH, IFITT, IATE and TTRA and serves as a reviewer for a variety of established tourism journals. His papers and chapters were published in SSCI ranked journals with reputable international publishers.
His heart also beats for combining research with an abundance of empirical testing of short escapes with an emphasis on local gastronomy and wine tourism.