Images of women have historically played an important role in shaping the attractiveness of tourist destinations. On posters, postcards and in travel guides, they symbolised hospitality, beauty, local traditions and holiday activities.
Although women were consistently present in tourism promotion, their role has often been overlooked. The exhibition “Women in Tourism Promotion of Istria and Dalmatia in the 19th and 20th Centuries: Views, Images, and Roles” highlights the role of women in creating the tourist image of the Adriatic coast.
The exhibition presents visually engaging material from tourism publications of Istria and Dalmatia dating from the mid-19th century to almost the end of the 20th century. The exhibition is authored by researchers dr. Jasenka Kranjčević (Institute for Tourism Zagreb) and mag. Tomi Brezovec (Faculty of Tourism Studies – Turistica, Portorož).
Since 2022, the exhibition has toured across Croatia. This year it will be presented in Slovenia for the first time in an expanded form, which also includes the Slovenian and Italian parts of Istria.
The exhibition will be on display in the White Hall (Avditorij Portorož, Senčna pot 8 A, 6320 Portorož) between 15 April and 15 May 2026.
The opening hours of the exhibition space follow those of Avditorij Portorož: visits are possible every day from Monday to Friday between 10:00 and 12:00, and on event days one hour before the start (the event schedule is available on the Avditorij Portorož website).
