Faces of Tourism with Tomaž Ambrožič: We Can Be Entirely Equal to the Big Countries

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Faces of Tourism (Obrazi turizma) is a podcast created within the celebration of the 30th anniversary of the Faculty of Tourism Studies – Turistica, University of Primorska. It reveals the stories and experiences of experts and dedicated professionals from the tourism industry. Guests share behind-the-scenes insights into this dynamic field that connects people, cultures, and places. Each episode offers a unique perspective on the world of tourism through personal narratives and valuable experiences.

If you were watching English Premier League matches on TV yesterday, it's most likely because of him. Today, he is the director of the agency Sport Media Focus, which specializes in organizing sports events, sports communications, securing sponsorships, and significantly contributes to the development of sports. Slovenia is definitely a sports-oriented country, and thanks to the success of our athletes, we cannot rule out the possibility that the Tour de France could one day start in Slovenia. How will having two Slovenian sports stars playing in Los Angeles affect Slovenian tourism? We hosted Tomaž Ambrožič in the Faces of Tourism podcast.

The podcast is hosted by student Ana Šenk.

The conversation was organized as part of the project Green, Digital and Inclusive University of Primorska (GDI UP).


The project is co-financed by the Republic of Slovenia, the Ministry of Higher Education, Science and Innovation, and the European Union – NextGenerationEU. The project is implemented in accordance with the Recovery and Resilience Plan (RRP) under the development area Smart, Sustainable and Inclusive Growth, component Strengthening competencies, in particular digital competencies and those required by the new professions and the green transition (C3 K5), for the investment measure Investment F. Implementation of pilot projects, the results of which will serve as a basis for the preparation of a roadmap for the reform of higher education for a green and resilient transition to a Society 5.0: project Pilot Projects for the Reform of Higher Education for a Green and Resilient Transition.