Faces of Tourism (Obrazi turizma) is a podcast created within the celebration of the 30th anniversary of the Faculty of Tourism Studies – Turistica, University of Primorska. It reveals the stories and experiences of experts and dedicated professionals from the tourism industry. Guests share behind-the-scenes insights into this dynamic field that connects people, cultures, and places. Each episode offers a unique perspective on the world of tourism through personal narratives and valuable experiences.
"Working in tourism is a sexy job for us," said Petra Stušek, Director of the Ljubljana Tourism Board (Javni zavod Turizem Ljubljana), in the podcast Faces of Tourism. In her conversation with host Ana, Petra shared her professional journey - from high school and university to working for foreign employers and finally to her current position. She explained that Ljubljana Tourism is not just a marketing agency, but primarily a development-oriented organization. They focus on creating and upgrading Ljubljana’s tourism offerings, while also promoting the city worldwide. She emphasized one key message: never rest on your laurels. Petra confidently stated that tourists are not the ones creating crowds in Ljubljana, so concerns about overtourism are unfounded. Interestingly, the United States ranks among the top three countries in terms of tourist arrivals. Did you know that during job interviews, Petra often doesn't even read candidates’ CVs, out of trust in her team? And how would she describe herself? Through shoes. Two different pairs - one for work, and one for leisure.
The podcast is hosted by student Ana Šenk.
The conversation was organized as part of the project Green, Digital and Inclusive University of Primorska (GDI UP).
The project is co-financed by the Republic of Slovenia, the Ministry of Higher Education, Science and Innovation, and the European Union – NextGenerationEU. The project is implemented in accordance with the Recovery and Resilience Plan (RRP) under the development area Smart, Sustainable and Inclusive Growth, component Strengthening competencies, in particular digital competencies and those required by the new professions and the green transition (C3 K5), for the investment measure Investment F. Implementation of pilot projects, the results of which will serve as a basis for the preparation of a roadmap for the reform of higher education for a green and resilient transition to a Society 5.0: project Pilot Projects for the Reform of Higher Education for a Green and Resilient Transition.
