Faces of Tourism | Mitja Žnidaršič: "We still have a long way to go before we're as recognizable as Rome"

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Faces of Tourism (Obrazi turizma) is a podcast created within the celebration of the 30th anniversary of the Faculty of Tourism Studies – Turistica, University of Primorska. It reveals the stories and experiences of experts and dedicated professionals from the tourism industry. Guests share behind-the-scenes insights into this dynamic field that connects people, cultures, and places. Each episode offers a unique perspective on the world of tourism through personal narratives and valuable experiences.

Mitja Žnidaršič is a great example of how you can grow over time and throughout your career in tourism. From working as an entertainer on graduation trips, he climbed the ranks to become the Director of Sales and Marketing for the MICE segment at the Lifeclass hotel chain. Together with Ana, they explained what MICE tourism is, how it's connected to Harley Davidson, and came to the conclusion that Slovenians don't appreciate and value what we have enough. What are the 7 habits of successful people? Find out in the new episode of the Obrazi turizma podcast.

The podcast is hosted by student Ana Šenk.

The conversation was organized as part of the project Green, Digital and Inclusive University of Primorska (GDI UP).


The project is co-financed by the Republic of Slovenia, the Ministry of Higher Education, Science and Innovation, and the European Union – NextGenerationEU. The project is implemented in accordance with the Recovery and Resilience Plan (RRP) under the development area Smart, Sustainable and Inclusive Growth, component Strengthening competencies, in particular digital competencies and those required by the new professions and the green transition (C3 K5), for the investment measure Investment F. Implementation of pilot projects, the results of which will serve as a basis for the preparation of a roadmap for the reform of higher education for a green and resilient transition to a Society 5.0: project Pilot Projects for the Reform of Higher Education for a Green and Resilient Transition.