Faces of Tourism | Dr. Irena Fonda: We’ve never had a guest who wasn’t great.

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Faces of Tourism (Obrazi turizma) is a podcast created within the celebration of the 30th anniversary of the Faculty of Tourism Studies – Turistica, University of Primorska. It reveals the stories and experiences of experts and dedicated professionals from the tourism industry. Guests share behind-the-scenes insights into this dynamic field that connects people, cultures, and places. Each episode offers a unique perspective on the world of tourism through personal narratives and valuable experiences.

When we hear the surname Fonda, we immediately think of fish – sea bass. But few people know that alongside fish farming, they are also involved in tourism, and that they rank among the top attractions in the Municipality of Piran on the Tripadvisor platform. Dr. Irena Fonda explained how fish alone as a product were no longer enough, but they recognized the potential in tourism. The list of countries from which tourists have visited them is longer than 130. In addition to tourism and fish, they are also dedicated to preserving the marine environment in the Bay of Piran, organizing culinary workshops, managing various projects, and last but not least – collaborating with Turistica!

The podcast is hosted by student Ana Šenk.

The conversation was organized as part of the project Green, Digital and Inclusive University of Primorska (GDI UP).


The project is co-financed by the Republic of Slovenia, the Ministry of Higher Education, Science and Innovation, and the European Union – NextGenerationEU. The project is implemented in accordance with the Recovery and Resilience Plan (RRP) under the development area Smart, Sustainable and Inclusive Growth, component Strengthening competencies, in particular digital competencies and those required by the new professions and the green transition (C3 K5), for the investment measure Investment F. Implementation of pilot projects, the results of which will serve as a basis for the preparation of a roadmap for the reform of higher education for a green and resilient transition to a Society 5.0: project Pilot Projects for the Reform of Higher Education for a Green and Resilient Transition.