Faces of Tourism|Borut Fakin: Every year we lose 500 hectares of vineyards

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Faces of Tourism (Obrazi turizma) is a podcast created within the celebration of the 30th anniversary of the Faculty of Tourism Studies – Turistica, University of Primorska. It reveals the stories and experiences of experts and dedicated professionals from the tourism industry. Guests share behind-the-scenes insights into this dynamic field that connects people, cultures, and places. Each episode offers a unique perspective on the world of tourism through personal narratives and valuable experiences.

Borut Fakin is currently the director of the company Vinakoper, though his experience in tourism goes back to his early youth. These experiences form an important part of his vision for leading a winegrowing company. Wine and gastronomy go hand in hand, which is why the company is also engaged in hospitality. At the moment, they run the Kogo restaurant, which has earned Michelin recognition, and a new specialty – KeBon. How do they connect Istria, tourism, wine, and cuisine, and how do they handle it when a guest “forgets” an item important to them? Find out in the new episode of the Faces of Tourism podcast.

The podcast is hosted by student Ana Šenk. The podcast is in Slovenian language. 

The conversation was organized as part of the project Green, Digital and Inclusive University of Primorska (GDI UP).


The project is co-financed by the Republic of Slovenia, the Ministry of Higher Education, Science and Innovation, and the European Union – NextGenerationEU. The project is implemented in accordance with the Recovery and Resilience Plan (RRP) under the development area Smart, Sustainable and Inclusive Growth, component Strengthening competencies, in particular digital competencies and those required by the new professions and the green transition (C3 K5), for the investment measure Investment F. Implementation of pilot projects, the results of which will serve as a basis for the preparation of a roadmap for the reform of higher education for a green and resilient transition to a Society 5.0: project Pilot Projects for the Reform of Higher Education for a Green and Resilient Transition.