The free online course Tourism Management at UNESCO World Heritage Sites, with Turistica as one of the creators, has been in full swing since 24 May 2021. Last week, the 4th chapter "Marketing" began, co-created by our University of Primorska, the University of Complutense in Madrid, and the University of Salento. The first day of lectures within the chapter was followed by 3230 participants from 149 countries. The 5th chapter "Interpretation, Stories and Memories" continues this week.