The study programme Cultural Tourism transfers theoretical and practical knowledge for managing and connecting tourism services with the dimension of heritage and contemporary creativity in society. The need for protection, promotion and development of local specialities as a base of a contemporary tourism offer are nowadays essential in all environments. Therefore, this programme shall enable students to develop competencies of understanding, valuing, shaping and managing business and communication activities, which in tourism are in any way related to culture (e.g. in hospitality and travel activities, museum activities reflecting cultural heritage, cultural event management, communication activities of managing, interpreting and promotion of cultural contents in tourism).
The programme Cultural Tourism is carried out in Slovenian language as a part-time study programme in Portorož.