The aim of the study programme Innovative tourism on the 3rd level is to develop a doctoral degree graduate for the needs of tourism activities who will be qualified for both research and applied work in tourism. The programme will deliver specific knowledge and skills in the field of innovative tourism who will, taking into account all stakeholders and the environment responsibly, contribute to the increase of competitiveness of tourism services and products on Slovenian and international tourism market.
The aim of the programme is to give doctoral degree graduates an in-depth insight into the general/classical and particularly specific/current contents of tourism and methodological and research knowledge for the independent development of innovative solutions, creation of new knowledge and their application in practice, professional performance in the most demanding commercial and non – commercial systems and scientific research projects covering wide range of professional and academic fields, and to develop critical reflection.
Among the major objectives of the programme, Innovative tourism also encourages students to continue study from the 1st to the 3rd level of study. General study of the 1st level is followed by specialist-oriented 2nd level programme Tourism or Heritage Tourism degree, followed by a narrowly specialised 3rd level programme. Doctoral level graduates will be trained for independent research work. Their final work will represent a new contribution to science and after graduation enable productive employment as well as raise the quality of tourism.