Tadej Rogelja is an assistant and PhD student at the University of Primorska, Faculty for tourism studies Turistica in Portorož. His research filed covers modern, innovative, and sustainable types of accommodation (i.e. glamorous camping) and related issues in this field. His focus is also in the field of innovative tourism in general (mainly on digitalization and experiences). In the past he has participated in numerous projects such as PKP, SDSU exchange, AIRTH related activities, sTOUdio, etc. and by the founding of sTOUdia Turistica. He is the founder and president of the local tourist association ŠKTD Farjovca (Karst) and creator of an innovative offer at the Rogelja Herbal Farm.